Moderator Tim O'Reilly asked the panelists about their companies' stake in cloud computing and how they thought about it in their specific businesses. VMware's President and CEO Paul Maritz sees his company's role as supplying businesses with the "underlying plumping" that will allow them to become more 'cloud-like' internally, and, through this, allowing them to leverage the external cloud as well.
Adobe's Kevin Lynch considers it his company's role to enable the "fourth generation of software" that will bring a fusion of cloud computing and rich desktop applications to users (by using Adobe Air, of course). At the same time, though, he also acknowledged that Adobe is looking at purely web-based applications with Photoshop.com and Acrobat.com, though he sees Adobe's focus as being on enabling technologies.
In contrast to this, Dave Girouard, who manages Google's enterprise business, sees it as Google's mission to bring users "entirely into the cloud" and not just to create a "cloud-like" experience. Girouard also used this opportunity to chastise the enterprise computing world as 'stagnant' and 'unenlightened' when it comes to considering the user experience for its clients and employees.
Saleforce.com's CEO Marc Benioff mostly talked about the importance of developers in building applications on top of Salesforce.com.
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